Harrah’s Cherokee Casino & Hotel announced on Monday, July 18 it has hired the public relations firm of 12Twelve Marketing in Asheville. Marilyn Ball, the agency’s principal, began her association with Harrah’s Cherokee Casino and Hotel in 1996, prior to its grand opening, and will continue with her company’s collaboration as the public relations agency of record.
“Marilyn Ball brings a wealth of familiarity and knowledge to our property and recognizes the importance of strong communication throughout the area in regard to our continued growth and impact on this region,” said Ahinawake Littledave, Marketing Services Manager for Harrah’s Cherokee and Hotel.
Ball’s marketing and public relations experience spans two decades of advertising leadership by providing marketing and communication initiatives for the region’s tourism, hospitality and economic development industries, including administration of successful public relations campaigns. 12Twelve Marketing will continue to build brand awareness and optimize media relations and outreach for Harrah’s Cherokee Casino and Hotel.
– Harrah’s Cherokee