Former TCGE Head hired as AGM at Harrah’s Cherokee

by Jul 19, 2010NEWS ka-no-he-da0 comments



Norma Moss


Harrah’s Cherokee Casino & Hotel announced the hiring of two new Assistant General Managers on Monday, July 19 – one for Resort Operations and the other for Casino Operations, a business decision designed to refine and implement a new vision for the expanding operation.  

Norma Moss, an EBCI tribal member who has chaired the Tribal Casino Gaming Enterprise (TCGE) Board since 2004, will assume the newly created Assistant General Manager – Resort Operations position, while Brooks Robinson, a Harrah’s employee who transfers from Horseshoe Bossier City and Louisiana Downs, will become Assistant General Manager – Casino Operations. Both will assume their new positions this month, pending all necessary regulatory approvals.  

Brooks Robinson


“Our work in transitioning Harrah’s Cherokee from a casino and hotel to a resort destination continues,” said General Manager and Senior Vice President Darold Londo. “While our $633 million expansion is well underway, we still have a long way to go to renovate the existing facility and complete the transition of our program and service experience to a resort destination. The experience that Norma and Brooks bring to our senior team will help us reach our goals.  

“With the slow recovery of the economy on the horizon and the full potential of this enterprise quickly approaching, it’s time to add two key integrators to the business,” Londo added. “Norma and Brooks are those integrators. Both have proven track-records and key skills for the job.”  

While chairing the TCGE Board of Advisors, Moss has had constant contact with the gaming operation while overseeing business decisions for the property, working with Tribal leadership, and developing and implementing the master plan for the Harrah’s Cherokee expansion project. Moss earned an engineering degree from the University of Tennessee and worked for Westinghouse Electric Corporation in the Power Generation Operations Division for 10 years before returning to Cherokee. She was a member of the Harrah’s Cherokee Casino start-up team in 1997, managing the Facility Operations Department.  

In her new position, Moss will oversee the Facilities, Hotel, Food, Beverage, Convention Operations, Retail Sales and Contracted Sales departments, and eventually the Spa.  

Moss and her husband, Ted, live in Whittier. She has chaired the Board of Directors for Swain/Qualla Safe House and has been a member of the Jackson County Economic Development Commission. She currently is working to raise awareness and funding for the Madison Hornbuckle Cancer Foundation.  

Robinson, who comes to Cherokee from Horseshoe Bossier City, LA, and Louisiana Downs, where he was most recently Vice President of Continuous Improvement and Total Service, began his 16-year career with Harrah’s as a table games dealer in Tunica, MS. He has a business degree from the University of Mississippi and varied casino management experience from table games and slots supervisor to Vice President of Operations. Throughout his career with Harrah’s, Robinson has participated in four significant company renovation or opening projects.  

Robinson and his wife, Heather, soon will move to the area with their two children. An active community member, Robinson has worked with the American Red Cross, Shreveport Regional Art’s Council and Bossier Military Affairs Council.  

In his new role, Robinson will over the Operations, Security, Surveillance, Total Rewards/Motor Coach operations departments, and will support VIP Hospitality Services.

Source: Harrah’s Cherokee release